ICM Transforms Fulham Broadway into Wendy’s Newest Hotspot

The transformation of Wendy’s Fulham Broadway from a former Thai Square Restaurant into a vibrant new dining space was a standout project. Located just 70 yards from the bustling Fulham Broadway Station, the site’s busy junction and limited access presented significant logistical challenges. Over a tight timeline of a two-week strip-out and an eight-week fit-out, the project demanded precision, coordination, and expertise to deliver a fully operational Wendy’s restaurant.

As Principal Contractor, ICM managed the complete overhaul, starting with the installation of new walls and flooring throughout the space. The interior underwent a meticulous decoration process to ensure it aligned with the brand’s fresh and welcoming aesthetic. One of the project’s standout features was the new timber shopfront, which was both manufactured and installed by ICM. The shopfront added a striking visual element to the restaurant, designed to capture attention and draw in customers.

ICM Delivers Wendy’s Fulham Broadway
The project also required close collaboration with both ICM-appointed and client direct contractors. From HVAC systems to specialized kitchen equipment, every direct installation was carefully coordinated to align with ICM’s programme of works. This seamless communication ensured the timely integration of all elements, culminating in a flawless handover to the client. The restaurant was ready to open its doors to the public the very next morning, a testament to ICM’s dedication to delivering on time.
ICM’s Masterful Fit-Out for Wendy’s Fulham Broadway
The successful delivery of Wendy’s Fulham Broadway reflects ICM’s commitment to quality, collaboration, and craftsmanship. The completed restaurant not only meets the client’s expectations but also enhances the local area with its modern, inviting design. It stands as a proud example of ICM’s expertise in transforming challenging spaces into thriving commercial venues.
Client Journey
Workplace Consultancy
Concept Design
Budgets
Detailed Design
Procurement
Project Delivery
Handover
Aftercare
What makes ICMs bespoke joinery and commercial services unique?
With a proven track record in fit out and refurbishment projects.
We believe in building strong and collaborative relationships with our clients.
We have established a network of trusted contractors, suppliers, and industry professionals.
Our project management team meticulously plans and monitors each phase of the project to ensure that it progresses smoothly.
Bancone in Borough Yards was my second restaurant build with ICM. Timelines were realistic and expectations were exceeded. The project was well managed all the way through and when obstacles were encountered I found their team's ability to problem solve while on the job remarkable. Ultimately, they are a very professional outfit who I will certainly be using again.
William Elner, Bancone London
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